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Google Ads for E-commerce
Google Shopping Strategies (All Levels)
2: Shopping Strategies Overview

Adwords

Video

2: Shopping Strategies Overview

Lesson 8 Module 3

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Course Lessons

Google Ads Basics (Beginner/Intermediate)

1: Google Ads Basics - Why Google Ads?

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2: Google Ads Basics - Conversion Tracking - Getting it right

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3: Google Ads Basics - Setting Up Audiences

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Google Ads: Bottom & Middle of Funnel (Intermediate/Advanced)

1: Branded Search Campaigns

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2: Abandoned Cart Campaigns

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3: Middle of Funnel Display Retargeting

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Google Shopping Strategies (All Levels)

1: Product Feed & Merchant Setup (Beginner/Intermediate)

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2: Shopping Strategies Overview

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3: Smart Shopping Campaigns (Beginner/Intermediate)

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4: HQ/LQ/RT Shopping Strategy Overview (Advanced)

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5: HQ/LQ/RT Step-by-step (Advanced)

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6: HQ/LQ/RT Strategy Update (Advanced)

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7: Google Merchant Promotions (Intermediate/Advanced)

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Google Search Campaigns (Intermediate/Advanced)

1: Non-branded Search Campaigns

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2: Competitor Search Campaigns

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4: Using Google Promotion Extensions for Sales

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Gmail & Display Targeting (Intermediate/Advanced)

1: Gmail Lower Funnel

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2: Gmail Retargeting

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3: Gmail Upper Funnel

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4: Display Upper Funnel

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5: Excluding mobile app traffic for display campaigns

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Google Ads Campaign Optimization Techniques

1: How to Optimize Search Campaigns

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2: How to Optimize Display & Gmail Campaigns

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Progress

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Instructor

Leo Ebbert

Questions? Email us at [email protected]. If you're struggling with implementation or want to reach your goals faster, remember we offer DFY solutions for all aspects of e-commerce advertising. Learn more about our campaign setup and monthly management services.

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