Google Shopping can be a huge boon for e-commerce companies. Learn the best strategies for maximizing results. Beginners can use the Smart shopping strategy. Intermediate to advanced advertisers should use the HQ/LQ strategy.
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Google Shopping can be difficult to setup correctly. If you’re struggling with implementation or want to reach your goals faster, remember we offer DFY solutions for all aspects of e-commerce advertising. Learn more about our campaign setup and monthly management services.
Module Structure
7 Lessons
Google Shopping can be a huge boon for e-commerce companies. Learn the best strategies for maximizing results. Beginners can use the Smart shopping strategy. Intermediate to advanced advertisers should use the HQ/LQ strategy. Google Shopping can be difficult to setup correctly. If you're struggling with implementation or want to reach your goals faster, remember we offer DFY solutions for all aspects of e-commerce advertising. Learn more about our campaign setup and monthly management services.
If you need a refresher on how to setup a product feed and merchant account, watch this video.Â
This video teaches you the difference between the two strategies I teach you in this course and how to choose which one is best for your business.
This video teaches you how to setup a "smart" shopping campaign. This isn't the "smartest" way to approach Shopping ads but it does provide a positive ROAS with very little effort.
This is an advanced Shopping strategy that segments traffic between low-quality, high-quality, and retargeting for incredible ROAS.
5: HQ/LQ/RT Step-by-step (Advanced)
This is the actual step-by-step walk thru of how to setup the HQ/LQ Shopping campaign.
6: HQ/LQ/RT Strategy Update (Advanced)
Watch this short update on our signature Shopping strategy
7: Google Merchant Promotions (Intermediate/Advanced)
This is a "hidden" program that most advertisers don't know about. Here's how to use that to your advantage.
