About this course
Learn how to set up and manage Google Ads campaigns for your e-commerce business. Questions? Email us at [email protected]. If you’re struggling with implementation or want to reach your goals faster, remember we offer DFY solutions for all aspects of e-commerce advertising. Learn more about our campaign setup and monthly management services.
If you're a beginner or intermediate Google Ads user, definitely start with these lessons. If you're an advanced advertiser, some of these might be good for review but skip unless you see something that catches your eye.
A short explanation of why Google Ads matters as much as it does.
This step is critically important to make sure you have accurate numbers. Be sure to watch this to make sure your Adwords pixel is setup correctly.
Learn how to create audiences along with a few basic audiences every Adwords account must have.
Always start at the bottom of your funnel and work your way up from there. It gives you a compounding benefit at each stage of your sales funnel. These strategies are for intermediate to advanced advertisers.
In this video you'll learn how to set up branded search campaigns. A lot of people get this wrong, so if you follow this method, you'll have a huge advantage over your competitors.
This will be one of your most reliable campaigns in Adwords. Leverage the display network to help close sales you would have otherwise missed.
Learn how to market to the middle of your funnel using display retargeting.
Google Shopping can be a huge boon for e-commerce companies. Learn the best strategies for maximizing results. Beginners can use the Smart shopping strategy. Intermediate to advanced advertisers should use the HQ/LQ strategy.
Google Shopping can be difficult to setup correctly. If you're struggling with implementation or want to reach your goals faster, remember we offer DFY solutions for all aspects of e-commerce advertising. Learn more about our campaign setup and monthly management services.
If you need a refresher on how to setup a product feed and merchant account, watch this video.
This video teaches you the difference between the two strategies I teach you in this course and how to choose which one is best for your business.
This video teaches you how to setup a "smart" shopping campaign. This isn't the "smartest" way to approach Shopping ads but it does provide a positive ROAS with very little effort.
This is an advanced Shopping strategy that segments traffic between low-quality, high-quality, and retargeting for incredible ROAS.
This is the actual step-by-step walk thru of how to setup the HQ/LQ Shopping campaign.
Watch this short update on our signature Shopping strategy
This is a "hidden" program that most advertisers don't know about. Here's how to use that to your advantage.
Learn how to build out wildly profitable Search campaigns for e-commerce. Intermediate to advanced Search strategies.
Prospecting through non-branded keyword search campaigns is a great way to acquire new customers. This video teaches you how to do it.
Search campaigns provide an opportunity to target competitors and siphon business to you instead.
Retargeting isn't just for display. You can retarget directly within search results as well and the results are typically excellent.
This is the most efficient way to integrate sales information in Google Search ads.
Gmail targeting is a great example of low-hanging fruit that most advertisers ignore. This can be an easy win for your e-commerce business. Display targeting can be a bit more complicated, but the potential is undeniable. For intermediate to advanced advertisers.
Access lower funnel prospects in Gmail to increase your overall conversions.
Use Gmail retargeting for easy, incremental sales.
A prospecting campaign that may take time to get dialed in but can be a reliable way to grow your business.
Another potential prospecting avenue to grow your e-commerce business. This channel is not for the faint of heart and shouldn't be pursued until all lower funnel campaigns are maxed out. But it's potential is undeniable.
Starting Sep 2018 Google started forcing display campaigns to include mobile app traffic by default AND removed the ability to turn off mobile app traffic. That's bad news for advertisers, but here's the workaround.
These videos teach you how to go about campaign optimization without spending hours poring over data. For intermediate to advanced advertisers.
Here's how to optimize search campaigns effectively with only a small time investment each week.
Here's how to optimize Display and Gmail campaigns effectively with only a small time investment each week/month.
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