It's neither. If you are a beginner, I've included several lessons that bring you up to speed quickly. Yes, your learning curve will be a bit longer, but the course is designed so even a "noob" could implement the proven strategies I teach.

If you're intermediate or advanced, just skip the beginner training. The courses are laid out in a way to make it easy to find what you need, and skip the rest. Plus, I've been doing this for 12 years. I'm "ancient of days" in the Internet world. So no matter how advanced you are, I can teach you things that will make you even better.

It's amazing how many courses and memberships out there only focus on one channel, particularly Facebook. The reason it's such a bad idea is because there are bottom and middle of funnel ways to access your customers on other channels that you should do BEFORE you do any kind of prospecting. Plus, the most dangerous number in business is 1. One client, one channel, one product, one anything. If you limit yourself to just Facebook or just Google, you're missing out on easy money in the other channels. It's never a good idea to focus solely on one channel for paid ads.

The strategies I teach are pretty reliable, which means they work consistently and over the long term. That doesn't mean things don't change, though, because they do. That's why the course gets quarterly updates to make sure it's always at the cutting edge. I've seen other "gurus" claim that a course isn't feasible because they don't age well. The truth is that's only true if you aren't willing to update it or if you only have gimmicks to rely on. You won't find that here.

At some point I might open one up but most Facebook groups just aren't that valuable to the members. There's either not much action or the stuff that gets posted isn't helpful. And I think most gurus hide behind a Facebook group because they don't want to be bothered with providing direct support to their members. I take the opposite approach. If you want access to me, join Elite and you'll get unlimited email access to me as well as monthly audits and quarterly calls. Much better than any Facebook group!

Yes, of course! Anyone who has the drive and passion can accomplish anything. It's not a question of "can you" it's a question of "should you". Realistically, how much more time will it take you to learn it on your own? Think of all the trial and error, all the time studying, formulating a plan, testing, re-testing. All of that wasted time is called "opportunity cost" because you could have invested that time into learning from a reputable source and skipping all the failures. This membership is a tool that makes it much faster and easier to get where you want to go.

Would you rather have the Flash Pass at Six Flags or stand in line for 2 hours on a 3-minute ride?

Even if you're an experienced advertiser, two heads are better than one, especially when one of those heads has been doing this for 11 years.

All that matters is the language. The courses are in English so as long as you understand English, you'll do fine. The strategies work regardless of the country. The only exception to that would be if certain ads features aren't available in your country yet.