About this course
Learn how to set up and manage Evergreen Facebook campaigns for your e-commerce business. Questions? Email us at [email protected]. If you’re struggling with implementation or want to reach your goals faster, remember we offer DFY solutions for all aspects of e-commerce advertising. Learn more about our campaign setup and monthly management services.
If you're a beginner or intermediate Facebook Ads user, definitely start with these lessons. If you're an advanced advertiser, some of these might be good for review but skip unless you see something that catches your eye.
This video appears in each module of the Facebook course as a reminder that the new Facebook interface is purely cosmetic and doesn't change the strategies you'll learn here.
Why Facebook matters so much to your success as a business.
How to set up Facebook Business Manager correctly.
Getting the pixel right is critical. Here's how to get it right.
Watch this to learn how to verify the pixel is working correctly and troubleshoot issues.
A walk-thru of FB audiences along with a starter list of audiences.
Always start at the bottom of the funnel and work your way up from there. These videos show you how. For intermediate to advanced advertisers.
This video appears in each module of the Facebook course as a reminder that the new Facebook interface is purely cosmetic and doesn't change the strategies you'll learn here.
Bottom of funnel marketing impacts every stage of your marketing so it's important to get it right. Here's how.
Once you've setup the bottom of funnel marketing for success, move to the middle of the funnel.
DPAs are a powerful campaign format for e-commerce that can be used at all stages of the funnel and for prospecting. For intermediate to advanced advertisers.
This video appears in each module of the Facebook course as a reminder that the new Facebook interface is purely cosmetic and doesn't change the strategies you'll learn here.
Learn how to set up your Facebook catalog so you can run dynamic product ads.
Here's how to successfully retarget site visitors with dynamic product ads.
Dynamic product ads can also be used to prospect effectively.
This module teaches you how to build a self-contained evergreen prospecting funnel that uses "trigger" ads that lead to nurture ads that lead to purchases. For advanced advertisers.
This video appears in each module of the Facebook course as a reminder that the new Facebook interface is purely cosmetic and doesn't change the strategies you'll learn here.
An overview of how to set up an evergreen prospecting campaign in Facebook.
Here's how to implement the top-of-funnel (TOF) Evergreen campaigns.
Here's how to set up the middle-of-funnel (MOF) Evergreen campaigns.
Learn how to optimize campaigns in a way that doesn't require hours of time poring over data. For intermediate to advanced advertisers.
This video appears in each module of the Facebook course as a reminder that the new Facebook interface is purely cosmetic and doesn't change the strategies you'll learn here.
This video reveals how to optimize Facebook campaigns with only a few hours of time invested per month.
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