Content Marketing
Video

E-commerce Content Marketing Course

3 Modules 0 Chapters 11 Lessons

About this course

This course teaches you how to drive organic traffic to an e-commerce site using content marketing. It covers blogging, social media, and some outside-the-box strategies. This course is for EEMC members only.

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Course Structure

EEMC Members Only
4 Lessons

Module 1: E-commerce Blogging

Learn how to leverage the power of blog content marketing for e-commerce.

1: E-commerce Blogging Strategy

Learn the overall blogging strategy for e-commerce marketing that will consistently drive a steady stream of organic traffic to your site.

2: E-commerce Blogging: How to find the right topics

Finding the right topics to blog about is easier than you might think. Learn how to find topics that your buyers care about in a matter of minutes.

3: E-commerce Blogging: How to write blogposts Google loves

Lots of people blog but Google doesn't show love to every site. This video teaches you how to blog in a way that Google loves.

4: E-commerce Blogging: What to do after you post

What you do after you publish a post is just as important as the post itself. Follow these steps to maximize organic traffic.

EEMC Members Only
4 Lessons

Module 2: E-commerce Social Media Strategy

This module teaches how to implement a social media strategy for e-commerce content marketing.

1: E-commerce Social Media Overview

Learn an overview of e-commerce social media marketing.

2: E-commerce Social Media: How to pick the best channels to drive sales

Learn how to choose the right social media channels for your e-commerce business.

3: E-commerce Social Media: How to create engaging content that drives sales

Learn how to make engaging social media posts for e-commerce businesses.

4: E-commerce Social Media: How to gain followers that will buy your products

Learn how to gain followers for an e-commerce business on social media.

EEMC Members Only
3 Lessons

Module 3: Outside the box strategies that most e-commerce businesses miss

This module teaches you how to approach 3 outside the box strategies that most e-commerce businesses don't implement.

1: Outside the box: Facebook Groups

How to leverage Facebook groups for off-the-charts engagement. This approach has the potential to be the easiest content marketing strategy of them all.

2: Outside the box: YouTube

A YouTube strategy might not sound outside the box at first, but believe it or not, most e-commerce businesses don't leverage the #2 website in the world. Here's how...

3: Outside the box: Quora

The dark horse of content marketing, Quora is an up and comer that drives highly targeted traffic.

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